When owning a business, it is important that you keep in contact with your clients. It is a well-known fact that people who’ve interacted with your business in the past, are likelier to do so again. But to facilitate that client return, you will have to keep them engaged and up to date on whatever […]
How to Make a Career Switch into Digital Marketing
Digital marketing is perhaps the hottest, most challenging, and fast-paced industries one can work in. It keeps on evolving so there’s literally no time to get bored. The digital economy is growing by leaps and bounds and now is the best time to switch to digital marketing. Here are steps you can take to get […]
Marketing and Advertising – What is the difference?
For most people, advertising and marketing seem to be interchangeable. The fact is, these are two different concepts that happen to have the same goal: that is to make products and services attractive to consumers. Marketing and advertising have a lot of things in common, but they also have differences. What is marketing? Marketing is […]