For those not acquainted with the term, what is a warm market? A warm market consists of people from your immediate surroundings – family, friends, neighbors, people who you meet or run across every day, and those who you haven’t seen for a while. Many marketers are fearful of talking to this circle of people, […]

From famine and poverty to the opioid crisis, Artificial Intelligence has been put to great use to help us face many of the gravest problems of our society. And even in business, many tech companies are investing their resources and time into AI-driven software and tools designed to help us with business processes and operations. […]

There are more customers and more brands moving online, and that’s becoming an issue. Most markets are saturated and heavily competitive, which means there are more products and services than we could ever want. Brands must give their best to differentiate themselves from others in all ways accessible. They need to offer something that will […]