Social media not only helps you connect to existing and potential customers, but in today’s market, consumers have come to expect that all businesses have some form of social media presence.   Consumers want to interact with brands, and social media gives them the best channel to engage. With more and more people on their mobiles, […]

Online communities are more valuable than ever for emerging and experienced entrepreneurs alike. Social media has given everyone a voice and the capability to be heard by millions of people at once. As online communities grow in size and importance, online reputation becomes increasingly valuable. It is an asset that you should consider protecting as […]

Branding is personal. It’s about who you are, what you do, and how people see your business. Whether you’re an entrepreneur with a start-up or a seasoned executive with decades of experience, personal branding can elevate your company to the next level (and boost your confidence too). These five habits will help give you that […]