Online communities are more valuable than ever for emerging and experienced entrepreneurs alike. Social media has given everyone a voice and the capability to be heard by millions of people at once. As online communities grow in size and importance, online reputation becomes increasingly valuable. It is an asset that you should consider protecting as […]

Branding is personal. It’s about who you are, what you do, and how people see your business. Whether you’re an entrepreneur with a start-up or a seasoned executive with decades of experience, personal branding can elevate your company to the next level (and boost your confidence too). These five habits will help give you that […]

You’ve probably heard of buyer personas and maybe even tried to create one for your target market. But buyer personas are more than just a single document; they’re an ongoing process that evolves as you learn more about your customers and what they need from you. In this article, we’ll discuss how to use buyer […]