The first blog was launched in the 1990s. Since then, it has gone a long way to become one of the most effective ways of sharing your thoughts, expertise, and authority over the Internet. Throughout the years, we’ve witnessed the “birth” of different types of blogging, and now the type of blog shows its purpose […]

To remain relevant in today’s digital age, smart marketers are aware of the need to build a strong presence on Google and social media platforms. These are the information giants that dominate online search, advertising, and traffic. The problem many companies face is that these platforms constantly update and adjust their algorithms, making it difficult […]

The sales funnel is one of the core concepts in modern (digital) marketing. Every business owner out there knows what it means to miss a sale. After weeks of interaction, demos, pitches, charm, and chatter – the prospect drops out of the funnel without making a purchase. There’s always a risk of that, but with […]