Social media advertising is something that almost every business needs to know how to handle. As apart of the larger digital marketing skill set, right alongside email and content marketing, among others, social media advertising sits at the core of every comprehensive online marketing strategy.
There are several major social platforms where the bulk of online marketing takes place. Among them, we can count Instagram, Twitter, Pinterest, and LinkedIn. The go-to platform is, without a shadow of a doubt, Facebook. It has the most users and viewed as a general purpose social platform for most businesses and industries.
Over the years, Facebook has developed numerous types of ads that serve equally for many purposes. Some are great at boosting posts, others at creating brand awareness, drive traffic and engagement, and to capture more leads.
This diversity has made it somewhat complicated and confusing to get the most out of these ads, especially for those who are only now starting. And as a consequence, there’s a possibility that you will be wasting a lot of money before you optimize your process and see the most ROI possible.
Below are three simple steps that will help you get low-cost leads on Facebook that’s guaranteed to work.
Learn to Target Effectively
Facebook hosts a wide range of targeting options from demographics such as age, location, gender, etc., to financial, political, ethnicity, household composition, and the list can go on and on. Casting a wide net across these targeting options can generate you a lot of leads. Unfortunately, however, they will not be of exceptionally high quality. It means that from the many people you target, only a handful will end up doing business with you.
One great alternative is to remarket your website audience. If you have traffic coming to your site, you can generate more leads by serving them up a Facebook Lead Ad. If they’ve been on your website before, the chances are that they’re looking for something you have to offer. Similarly, if you have a database of customers, you can upload those details to Facebook and look for people that present similar traits to your current customers.
Pre-Qualifying the Audience
Another great way of increasing the effectiveness of your lead-generating ads is by pre-qualifying your audience. You can do this by using Intro Cards at the beginning of the Ad. These help people better understand what they’re signing up for, ensuring that the generated leads are of high quality.
Always Follow Up!
Following up plays a crucial role in the lead nurturing process, but it also has an extra part in generating better leads down the line. Either you call, email, message, or whatever method you use, following up is a must.
The extra benefit here is that you receive some great feedback regarding the leads you’re getting. You’ll know if these leads are relevant and if they will convert, thus allowing you to adjust your targeting strategy further. Basing this process on a feedback loop will only ensure that your method is continuously optimized.
While there are more steps that you can incorporate into this lead-generating process down the line, these three will ensure that you will get the most out of Facebook concerning high-quality, relevant leads.