No business can afford to ignore Facebook anymore. Facebook now has 2.2 billion daily active users with one-third admitting to engaging with brands regularly.
Facebook is a powerful tool for communicating with customers and prospects, allowing you to promote your product or service. It’s a platform for you to keep your audience informed, develop brand identity, and expand your reach.
Here are seven smart ways you can use Facebook as a useful marketing tool:
1. Optimize Your Facebook Page
Start by personalizing your address and create a vanity URL that’s unified with your brand name. Ideally, match it with your business’s domain. Having a vanity URL helps with search engine optimization (SEO). And since the Facebook content is indexed, it will show up in search results.
Make sure to use your keywords. Don’t leave any of the sections blank, particularly the About, Location, and Contact sections. Choose a profile picture that represents your brand; you can use your logo or an image that appeals to your target audience.
2. Make Connections
Social media is for connecting. Start by building an audience. Rely on your personal and professional contacts to get started. Send Facebook invitations to your email list. Invite your email subscribers to like your Facebook Page. Leverage the power of Facebook Advertising to grow your followers.
3. Post Consistently
Consistency matters on Facebook. To achieve it, you should stick to a content calendar. Use Facebook to promote your blog posts, product launches, and events. Posting regularly on Facebook is more than filling your Business Page and staying on people’s radars; it’s about building an engaging environment where your followers will comment, like, and share your content. The more this happens, the more you appear in keyword searches on both Facebook and Google.
4. Host Contests
Facebook contests aren’t only for increasing brand awareness and reaching new fans. Your contests can help you generate new leads and opt-ins. By running a Facebook contest, you can grow engagement on your page, promote a new product, and acquire user-generated content.
5. Use Facebook Live
The video continues to prove itself as the most engaging type of content. It’s incredibly useful for promoting services and products online. Facebook Live takes video up a notch by allowing you to live stream to your audience. You can use Facebook Live to help you humanize your brand by introducing the people who make your company work. Use Facebook Live to host events, webinars, conduct interviews, or Q&A sessions.
6. Implement Facebook Advertising
Classic Facebook ads are referred to as Marketplace Ads. By implementing Facebook Advertising in your Facebook marketing strategy, you can perform demographic targeting and ad testing. It’s also an excellent technique for driving website clicks and increasing likes. And because of the built-in ad performance measurement tools, you can identify which of your ads are performing the best.
If you want to skip Facebook Advertising and grow your audience organically, the best way is to create content your followers will find interesting enough to share, like, or comment on. By posting quality content regularly, you keep your audience engaged and connected which improves brand awareness and expands your reach. You should also be replying to comments and be sharing relevant industry-related content. By staying active on Facebook, you remind your audience of your presence.
In conclusion, because Facebook remains the most influential social media platform, it is also a channel you can’t afford to leave out of your marketing toolset. When leveraged right, it can broaden your reach, strengthen your online presence, and keep you connected to customers and prospects.