The first blog was launched in the 1990s. Since then, it has gone a long way to become one of the most effective ways of sharing your thoughts, expertise, and authority over the Internet. Throughout the years, we’ve witnessed the “birth” of different types of blogging, and now the type of blog shows its purpose and how it goes about reaching its goals. Here, we will explain what authority and discovery blogs are and how they differ from each other.
Discovery Blogs
A discovery blog is a type of hub where you can’t find topic-specific blog posts, but rather a feed that’s centered around a niche. It is a place where you should go to start a search for new resources and reading material. Whether you are new to blog reading, delving into a new topic, or your blog feed needs a refresh, discovery blogs have your covered. They’re focused on helping you find high-quality content that is most relevant to you.
Some discovery blogs are known for their tight and topic-based groupings of the best of the best of blogs, along with a handful of informative websites.
Authority Blogs
An authority blog is one of the main places on the web where people go for resources and information on a particular topic or niche. Becoming an authority in your niche is what you should do if you are looking for ways to dominate your topic. Authority blogs have more pages or content than any other site in that niche. Because they have more content that people like, search engines rank them higher in search engine result pages, which makes a blog look even more favorable. Also, authority blogs rank great because of proper formatting, such as proper HTML tags and headings, which is very important for better rankings.
Human interaction plays a crucial role in building authority sites, and authority bloggers work hard to establish a strong relationship with their readers. In turn, readers share their content and link to it, which contributes to the blog’s rankings and traffic. The way people perceive the blogger is a huge part of establishing an authority site, as well as bloggers as authoritative sources of information.
The most talented and smartest people are not always perceived as experts. What people are saying is what influences others’ perceptions, so authority bloggers are like personal brands that have loyal followers who tell others about them and influence their perception. Even if a blog has the best content, the audience will start to see it as an authority blog only when they see other people mentioning it or sharing its content.
The difference between discovery and authority blogs is in the fact that discovery blogs are mostly used for finding new material to read or curate, finding inspiration for writing, or exploring a particular niche. Authority blogs have a strong personal touch and an identity that governs it. People visit authority blogs because they need an expert opinion and relevant information on a specific subject.
