When speaking of increasing website traffic, we can recognize that there is undoubtedly more than one way to go about it. Before we dive in, we can say that inbound marketing is what is going to give you better results. Forget traditional marketing strategies aimed at a cold and sometimes frigid audience. The best way is to take a good look at your current social media strategy and find out the weak spots where you can make changes that will start to lead the ideal customer right to you.
Make sure your social media presence is relevant, how?
- Most companies will use two or more different social media channels to promote their business. Facebook, Instagram, Twitter, and LinkedIn, are the most popular options of course and rightly so. Each has something to offer which can get you closer to your audience.
- Facebook is a great place to promote targeted ads; we can add a button on the boosted post which will link directly to your site. It also offers us the option of using Facebook Live which we can use to invite people to our site or link to a company website in the comments section.
- Instagram allows us to break into a market of younger consumers, who are more visually oriented, definitely not as dry as Facebook or LinkedIn can be, without diminishing their valuable role in today’s marketing field. Instagram encourages us to get a bit more creative and playful with the content that we are offering. Stimulating pictures with the right hashtags are effective in getting more followers interested in your brand or product. Instagram stories, likewise are 15-second windows that we can leverage to promote almost anything, and it is also a great way to add a human touch and share relevant info with your audience. We can run a contest or invite users to read our latest blog on our company site.
- Twitter – what can we say. It is for the lazier of us, in my opinion. One of the best features Twitter offers is the famed, retweet. It couldn’t be simpler, follow industry leaders who post great content and retweet it! Another great feature is the tag feature @whoever or @nobody are probably real twitter handles despite however thoughtless these names may seem. We can use the ability to tag others to loop them into the conversation, to appear in searches whenever appropriate and this can generate traffic to our site as long as we link to it in each Tweet. One that can indeed make an impact for you is to tag your existing clients; “Had a great conversation today with @myfavorite customer about…” This acknowledgment is super sturdy and will let your audience know you care about the clients with which you are working.
- Last but not least, LinkedIn. This platform works best by using whatever you have to your advantage to provide value to your network. Again things like microblogs, giving your opinion in groups, sending direct messages that one way or another lead them to your site are a couple of things we can do to improve traffic on your company website.