When it comes to your wordsmith capabilities, you’re pretty confident. The creativity flows unrestricted, and there are plenty of ideas for great guest blog articles. But the thing is that the idea is interesting to YOU. What if you publish a guest post that is too elementary (insulting) for the audience, or it has already been covered?
Let’s take a look at what you can do to come up with topics that are predestined for success.
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Competitive Analysis
It would really be competitive if you would see other authors as competitors. Of course, you shouldn’t do that, but many of them have probably covered a topic that you would like to write about as well. What’s essential here is to find interesting perspectives, unique angles, or gaps to fill. But first, what are the most successful topics in a particular niche? Are those guides, success tips, promotion, distribution, or content creation topics? Take a look at what other successful authors have written. Is there a way to give some hot topic a unique twist?
What’s trending right now in the blogging realm? To be relevant, you need to keep up with user conversations and industry news. Check out communities such as LinkedIn and Facebook groups, Reddit, and Quora to find what has been bothering your users. Then, come up with a blog topic to provide them with an answer.
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Give Fresh Insights
If you have extensive knowledge and are specialized in a certain subject, you can share your research results or write case studies to give fresh insights. People are always interested in hacks and shortcuts as well as in reading about personal experiences. Content writers tend to rewrite existing content instead of writing original content from scratch to share their conclusions.
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Check the Statistics
Stay on track with industry statistics, and find a way to add value to them. Find the most relevant numbers that say something about the state the industry is in right now, and expand on that. For example, Chine is the number one leading countries in terms of Shopify users. As Shopify is lately being considered as one of the greatest growth stories, you could write an article on How to Use Shopify to Tap into the Chinese Market. Find real scenarios, provide relevant answers, and you’ll come up with great content every time. Also, you should take a good look at the website where you’ll publish the article. See what’s trending there, and try to find a connection between the site you’re contributing to and your site or business offers.
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Generate Fresh Ideas by Playing with Different Articles
To come up with a valuable and relevant topic and cover it with high-quality content, you can explore various relatable subjects to create one, omni-powerful subject. For example, if you’re writing about web development and user experience, you can write a post like Top X User Experience Tips for Better Web Development. If you find two relatable subjects, come up with a topic where you can cover the benefits of both.
Guest blogging requires a lot of dedication and effort, which is why not many people do it. And many of your competitors don’t have the resources or time to get their articles published on different quality sites across the web. This should be enough for you to sit down and start writing. But first, equip yourself with a good blogging strategy and think of some great topics. In a few months, you’ll start reaping the benefits.
