Content marketing is a marketing approach focused on the creation and distribution of valuable and relevant content to attract your target audience. Your goal with content marketing is to improve brand awareness, increase website traffic, and drive profitable customer action.   Content marketing differs from traditional advertising because rather than with direct selling campaigns, it […]

To succeed in business companies need to focus their efforts on where their most profitable audiences live. In this digital age, that place is the Internet – particularly, social media. According to Statista, estimates are that there will be approximately 2.77 billion social media users by 2019. An active presence on platforms like Facebook, Instagram, […]

Across the internet, content is found on billions of websites, containing useful information to aid your search on a certain topic. Whether someone wants to search for a guide of how to plan for a trip to London or find the best plumber in New York, content is vital information that gives users exactly what […]