As of June 2018, Instagram hit the 1 billion user milestone, proving not only its popularity but its power as a marketing tool. Instagram was once believed to be the network reserved mostly for industries like retail and hospitality. However, Instagram has proven that any business from any niche can leverage it to reach a […]
7 Smart Ways to Use Facebook to Market Your Business
No business can afford to ignore Facebook anymore. Facebook now has 2.2 billion daily active users with one-third admitting to engaging with brands regularly. Facebook is a powerful tool for communicating with customers and prospects, allowing you to promote your product or service. It’s a platform for you to keep your audience informed, develop brand […]
Quick Guide: Content Marketing for Your Business
Content marketing is a marketing approach focused on the creation and distribution of valuable and relevant content to attract your target audience. Your goal with content marketing is to improve brand awareness, increase website traffic, and drive profitable customer action. Content marketing differs from traditional advertising because rather than with direct selling campaigns, it […]
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