Are you a business owner frustrated by social media marketing? Are you wondering why you’re not getting the results you expected? If your social media marketing isn’t working, you’re likely making some common mistakes. Here’s why your social media marketing isn’t working.
Ignoring what works
Do some of your posts seem to get more attention than others? If so, those posts are worth analyzing to determine why they received more engagement than the others. Maybe the content has the right message or aesthetic. Or maybe it’s in a medium that your audience responds to best. You may already have a social media marketing schedule and want to commit to it. However, you need to be flexible to deviate from it if certain posts outperform the others. This indicates that your audience wants more of that type of content. And ignoring that would mean lost opportunities.
Not mixing it up
Content that you post on social media shouldn’t all be about promotion. Your audience won’t appreciate being bombarded with calls to action to purchase. Promotional content is expected, but do mix it up with relevant and intriguing content. The content can be brand-related but not necessarily “salesy,” for example, sharing the origin stories of your company, introducing members of your staff, or giving your audience a behind-the-scenes look at your processes.
Focusing on the wrong metrics
True, there was a time when the number of followers defined success. However, we’ve come to realize that it only matters if you have thousands or millions of followers if they’re engaging with your content or converting into customers. The quality of followers is more valuable than the number of followers. You should be more concerned about the number of likes, shares, and comments on your posts. So if your social media marketing involves collaborating with influencers, don’t pick influencers based only on their number of followers. Evaluate how engaged their audience is with their content.
Not considering paid social ads
Growing your audience organically was easier before social media platforms changed their algorithms. Many business owners don’t want to spend on paid social ads because the whole point of social media is that it’s free. However, paid social ads may be necessary to amplify your reach, enhance your targeting, and boost brand awareness. There’s also paid social media advertising that fits any budget.
Not engaging with your audience
There’s more to social media marketing than posting content on a schedule and waiting for your audience to convert into customers. The whole point of social media is to be “social;” therefore, you need to create opportunities for conversation. Ask questions on your posts. Respond to questions. If your audience tags you, share it on your account to show appreciation. Like, comment, and share content from followers who support your brand the most.
Connect with me today to learn more about social media marketing and the right business opportunity that can change your business and your life.
