When you want to be a successful entrepreneur living a digital lifestyle, it’s vital to take advice from other successful entrepreneurs. If you know that this is true, then you are most likely wondering about the social media platforms those successful business people use.
Social media is crucial in the world of business, which is why I took the time to do the research and consider my personal experience to find the social media platforms entrepreneurs use the most.
Facebook is, as you already know, is the most popular social media site in the world. For that reason alone, no aspiring entrepreneur can afford to miss out on this must-have tool for business people. And even though its image has been a little bit shaky as of late, people still use it – a lot.
LinkedIn has a monopoly as the most popular social media platform for professionals. They leverage this title well and have managed to position themselves as a necessity in the world of business.
So, if you want to find a large audience or make new connections with the right people in your niche – you need to use LinkedIn.
Instagram might belong to Facebook, but they still have a very distinct brand of their own. In fact, they are so different from Facebook that many people don’t even know Facebook owns the platform.
What’s more, Instagram might seem only popular among influencers and regular people, but in reality, it’s extremely popular among entrepreneurs. How much so, you ask? Well, 1/3 of all stories are made by companies. And since half a billion people watch Instagram Stories, and twice as many use Instagram every month – you understand how vital it is for you to use it as well.
Other Social Media Platforms That Are Also Very Popular Among Entrepreneurs
- Medium – used by many successful entrepreneur bloggers and has a large audience
- TikTok – massively popular among the younger generation (not just for kids anymore)
- Snapchat – many don’t know it, but most successful entrepreneurs are there, as the popularity of Snapchat continues to skyrocket
- Twitter – it’s not only for politicians and heated debates – the audience on Twitter is massive, and you shouldn’t miss out
Which is the Best Social Media Platform for Me?
As they say, there is no ‘one size fits all’ platform in the world of social media. And even if there were one magical social platform for entrepreneurs, you would still need to use several. That’s because people use several social platforms in general.
However, the best social media platforms for you are the ones where your target market is. Consider your primary audience, what they are interested in, and where they like to hang out and explore those interests. Once you do, you will know the right platforms for your business, and you can give me a call to learn how to market to your audience successfully!