For businesses of all sizes, promoting and attracting attention is the primary goal, but business owners need to know how to promote their company in the right way. With the world currently focusing online, the ability to grab more attention for your business has substantially increased. Now is the right time to capitalize on growing trends and to properly advertise your business.
Even if you don’t have a bottomless budget to invest in marketing, there is still an abundance of free tools available to help you form the best marketing plan for your needs. Let’s take a look at some of them:
1. Build or Revamp Your Website
There’s one piece of the internet you control entirely, and that is your website. When promoting your business online, everything needs to lead back to it. While social media is incredibly useful in helping you grow your business, you will never have complete control over those spaces. You must have a plan and a “base” should you delete or lose access to your account.
By investing in your website, you will develop an asset that will never stop working for you. A successful website is one that is aesthetically appealing as well as easy for your customers to use.
2. Invest in Search Engine Optimization (SEO)
SEO continues to be relevant in 2020, but it’s game is changing. For instance, Google receives over 90% of search queries, but most people use Google search and then find their answers without actually visiting a website. That’s why your SEO has to be smart. You have to be able to identify relevant keyphrases with strong click-through rates. If you properly execute an organic SEO campaign, it will build equity in your website, which will work for you over the long-term.
3. Content Marketing
Producing content – blogs, videos, graphics, etc. – is the long game of building a fanbase based on consistent and engaging content. It’s essential to create a plan around your business as a whole, keeping the following things in mind: how familiar is the visitor with your business, what type of content is needed to attract visitors and make them like and trust your company, what pain points and problems your content is addressing, etc.
4. Focus on Your Email List
Emails are still one of the most consistent, profitable ways to communicate with your customers. It provides you with the opportunity to build rapport and turn prospects into buyers in the most cost-effective way.
Demonstrate to your audience that you are worth listening to by using compelling and useful content. Don’t just spam them with purposeless emails every day.
It’s not a secret that Google and other search engines use reviews as a ranking signal. This should be a reason enough to look for reviews on these platforms from your customers.
Actively seek feedback and use it to improve the products and services you offer. It’s also important to follow up with your customers routinely and always aim to have the best possible customer service at all times.
If you need any help with making marketing work for your small business, feel free to contact us!