For any company or entrepreneur, investing in the right tools has a massive impact on productivity and setting up the right processes. If your goal is to create a new website or a new e-commerce business in 2020, you will need the right tools to balance your business demand and finance.
Nowadays, you can find many useful tools for e-commerce business that vary in features, price, stability, support, and more. Here are some must-have tools for your e-commerce business and their usage:
1. Tools for building a website platform
Some of the best platforms to create your website are:
Shopify
If you want to create beautiful websites without getting too much into technicalities, then Shopify is the right tool for you. All the themes are mobile-friendly, and you can choose from 10 free themes or any other paid theme. You can even purchase a domain at Shopify!
Bigcommerce
If you would rather design your website with a simple and easy drag-drop feature, look no further than Bigcommerce. It also allows you to open several online stores under one account.
2. Traffic tools
The next step is optimizing your website for traffic. Some of the top traffic tools are:
Google Webmaster
It’s one of the most powerful tools, and it’s free! Google Webmaster gives you a complete analysis of your site, any broken links, or any indexing issues. It also shows the number of interlinkings of your pages, and a proper interlinking is crucial for SEO.
Google Trends
Targeting the trends can also help you get instant traffic. Google Trends helps you analyze the current trends based on your keywords, and not just that, but it will also show you the complete trend over the year so you will know which time of the year people are searching for your product type. It’s also free.
3. Marketing Tool
Once your website is up, you will need to market your product/service through different platforms and to the right audience. Here are some of the best tools for this step:
Almost everyone, including your target customers, is on Facebook. It lets you create pages and groups and lets you interact with like-minded people from all over the world. It is also one of the best platforms to start with. You can create multiple campaigns, offers, polls, and target users based on their interest, age, location, and more.
Google Ads
Since Google is the largest search platform, it’s safe to say that your target customers use it as well. If your website is not ranking on Google search, consider using Google Ads. It allows you to target keywords that the user is searching for and to use different keyword modifiers to easily optimize your ad campaigns. Also, you can use Google Shopping to create an ad for anything from your e-commerce website.
Takeaway
These are just some of the most important steps in your e-commerce journey. It’s also advisable to use Email Marketing Tools, like MailChimp or Moosend, PushEngage for Push Notification Tools, and Buffer or Hootsuite for Social Media Management Tools. And, if you need help with becoming a successful entrepreneur, feel free to contact us!
