New year, new marketing strategies for small businesses? Maybe. Plenty of social media marketing techniques have trended in the last year, helping small businesses with tight budgets compete in the social space. And there are some that we predict will continue to rise in popularity over the new year. Here’s a look at some social media marketing strategies to look out for in 2023:
The demand for creators
Big companies have budgets for celebrities and mega-influencers. Mega-influencers, which have 1 million or more followers, can demand hefty rates. And each post can go as low as $10,000 per post. Small business owners recognize the benefits of working with influencers to boost brand recognition. But with leaner budgets, they’re likely to turn to micro-influencers or even nano-influencers, which can cost between $10 and $500 per post.
However, more and more businesses have recognized that the power of influencers is dwindling. Consumers have gotten smart, knowing that the influencer they follow on social media was paid hundreds, if not thousands, of dollars to pose with a branded product. And that’s why we believe that digital creators will rise in demand.
Creators create engaging content. And many of them have large followings. So not only does collaborating with a content creator mean getting interesting content to promote your brand, but it also gains you community-building opportunities. Our pro tip would be to work with a digital creator that creates short-form videos, which is one of the most in-demand content forms for most demographics.
The TikTok train
If you haven’t yet boarded the TikTok train, you’ll find yourself left behind. Sure, people are still on Facebook, Instagram, and Youtube. However, TikTok users are projected to reach over 800 million in 2023. Consumers aren’t just flocking to the platform for entertainment; they’re also discovering brands and using it as a news source. The power of TikTok lies in its authenticity; people tend to find the content more personal and relatable – giving small business owners the opportunity to build stronger relationships with their viewers and brand supporters.
Short-form vertical videos will take over
Video has been dominating for years now, making it the number one content format brands should focus on. Specifically, brands should be focusing on short-form vertical videos, particularly the ones that display the best on TikTok, Instagram Reels, and Facebook Stories.
In the past, people could spend hours scrolling through their social media feeds – their thumbs quick to swipe up and move to the next post. And that meant that many social media ads were getting overlooked and, therefore, never seen – leading to many marketing campaign failures. Short-form content, however, is captivating and engaging. Short-form video content is between 15 and 60 seconds long, making it the perfect length for capturing consumers’ short attention spans. In a study, all short-form videos were watched 81% of the way through, making them more likely to leave a lasting, memorable impact.
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