Social media is among the top tools businesses use to build their brand awareness and communicate their message to more and more people every day. With over 100 people using Twitter, it has helped many businesses grow and expand. However, if you don’t know how to use it properly, then all your efforts won’t bear any fruit. Every company, no matter how small or large, should have a Twitter account and update it regularly. If you’re not sure how you should use Twitter to build brand awareness, take a look at our quick guide that will help you to do the right things and avoid common mistakes.
#1 Consistent Presence
If you post only once and a while or never, then having a Twitter account doesn’t mean anything. To make it work, you need to be consistently present and post every day to make an impression on your audience and network. When you’re consistent, people will start recognizing your posts and profile picture – which is all part of your brand. Post regularly and the number of people who know you will keep growing.
#2 Post at the Right Time
There are certain times of the day when Twitter users are most active. The latest research show that the best time to post on Twitter is:
- Friday 9-10 AM.
- Everyday 10 AM to noon.
- The least amount of engagement is received on Sunday mornings.
- The best day to post on Twitter is Friday.
You can find it out yourself by testing out different times for posting. When your posts are getting most retweets, comments, and likes, that is a good sign. Next, take a look at your competitors’ Twitter accounts to see when they usually tweet. Some of the higher engagements occur on Saturday afternoons, while it also goes high into the night every day (except Monday.) Friday is thought to be popular because students and workers are checking it out before the weekend.
#3 Don’t Post Too Frequently
Besides figuring out the right times to post, you should be careful not to post too many posts per day. Posting a Tweet every 10 minutes is too much, and better believe that your followers will start unfollowing you very quickly. The optimal number of Tweets per day should be kept at 2-3. Avoid filling up people’s feed with your posts, or you’ll quickly run out of quality content to post and start annoying your audience.
#4 Step Your Hashtag Game Up
What do people do to find information on a product or service? The will search for it via Twitter’s search engine. It is where hashtags bring attention to the terms users search because it makes it visible to them. What are the most used hashtags for your products? These are the hashtags you’ll want to use. Use the search bar to find hashtags on Twitter, look through the trending topics page or click on the hashtag.
You can create your brand hashtag that will help people find your posts (as long as your profile is set to “public.”) Tweets with one hashtag are the most engaging, and the engagement decreases if you use more than two. One explanation is that people think that too many hashtags are a sign of desperation or foul play by bots.
Why is it important to boost brand awareness? Well, it’s the first step towards making more sales and scaling up. It is what holds your marketing campaigns together. Before you start making moves to motivate more consumers to buy from you, they first need to be aware of your existence. Twitter is one of the social media platforms that can significantly help you with this, but only if you use it the right way.