We watched 2020 unfold and waited to see what it meant for our lives and careers. For some, work carried on but with restriction and creative ways to stay connected and productive. We saw the rise of remote workforces and new protocols to enforce social distancing in work environments. Unfortunately, some lost their jobs and had to transition to new industries. Then, some decided that it was time to be more in control and embrace that entrepreneurial spirit.
We knew entering 2021 that the challenges of 2020 would not magically disappear. That’s why the new year is the time for us to do things differently and learn to recognize opportunities. Here are ways you can identify business opportunities for 2021, whether you’re starting your own business or looking for chances to supplement your income:
Change Your Perspective
The last year has forced everyone to experience a mind shift. What we thought would only last a couple of months turned into a year. And now that it’s spilled over into 2021, we need to accept that we must adjust our view and take control without a clear end in sight.
Open your mind. Think back to all those opportunities you turned down in the past. It may be time to re-examine them and weigh their potential.
Consider the Trends
The pandemic forced many industries to their knees, crippling tourism and leisure facilities. According to the United Nations Conference on Trade and Development, the pandemic will cost global tourism at least $1.2 trillion. Auto sales also plummeted as more people were forced to stay indoors and practice social distancing. And for a time, restaurants that did not offer delivery services fell into the list of industries most impacted by Covid-19.
We now have the data that shows which sectors may continue to struggle as the world continues to cope with the pandemic; therefore, it’s wise to consider investing in industries that are more likely to not only survive but thrive. Sectors like e-commerce, online education, and digital marketing. The common denominator of these industries on the rise is that they’re available on mobile.
Connect, Connect, Connect
With many employees now working from home and the rise of online shopping, we know that online experiences have become a part of the “new normal.” Marketplaces have become increasingly more digital. Social media platforms like Facebook, Instagram, and LinkedIn have become primary ways to reach people across all demographics.
Therefore, if you weren’t active on social media before, it’s time to make connections. Social media is now more than a place to keep up with friends and post your vacation photos. The phenomenon of social networks is that it is also leveraged by businesses, changing the way companies and consumers communicate. So not only are digital platforms the place where you may discover new business opportunities, but they will also likely be the place for you to reach audiences, build an online presence, and convert leads into paying customers.
For a profitable 2021, you need to open your mind, explore possibilities, recognize potential, and make valuable connections. Let’s talk more about marketing trends and business opportunities to look out for in 2021. Contact us today!