Twitter is one of the more engaging social media platforms, it’s brief, to the point and tweets can spread quickly among interested parties. So, in the busy life of a business owner or anyone trying to use Twitter for business, how can one maximize the reach and impact of Twitter’s features? We hope to answer that through the following tips.
Be Human
In the era of automation, of course, the easiest thing to do is to use a bot or reposting tool to get all your posts lined up and ready to go. Unfortunately, your followers may sense after a while that it is precisely that, a robot and not a human, posting throughout the week. Make use of Retweets, Tagging and Reply to the profiles who post content that is relevant to you. It will give your profile an advantage and build rapport with your followers.
Get With Video
What I mean here is, the current tendency across social media is video, video, and more video. So Tweeting only text is not going to cut it. You must integrate this trending technology to help increase your Twitter presence. It doesn’t need to be your content, but retweeting what your followers will like, will get you more activity and growth on your profile. Added to this, is the use of Hashtags and frequently posting, at the right time.
Make Use of Advanced Search
Thankfully, Twitter offers search tools that can help us get more specific info to find the potential clients we are looking for. It takes a bit of time, but with the use of these tools, we can be more strategic about finding profiles that can convert into great followers and eventually clients.
We will be able to search Twitter using filters such as People, Words, Dates, and Places. For a local business, these search features are highly impactful because they will help you to narrow down, and filter out profiles, leaving only the most relevant ones for you to reach out to. Each of the filters mentioned above is pretty straightforward and easy to use, but you do need to familiarize yourself with them to be as specific as possible when searching.
Using the Words search is an excellent place to start finding people interested in any product or service. Someone might Tweet, “Just having some ice cream with friends!” and boom, if you are an ice cream shop, there you’ve got one more client. You will need to set your search on Places to Near This Place, the area where you operate, for this to be an excellent profile to follow.
Suffice to say that with a bit of curiosity and a bit of experimentation, you will be able to find the right people to follow in no time. There are no mistakes – worst case scenario – you won’t get followed back. You will learn what works best for you and your target audience throughout the process.
