Each time your email ends up in a customer’s spam folder, you lose profits.
Emails wind up in spam for various reasons, starting with certain email service providers’ rigorous spam filtering features. Unfortunately, many legit business emails still end up in spam because the filtering process still has flaws. Therefore, the goal should be to craft your emails to avoid being labeled as spam by the recipients’ email service provider spam filters.
Here are the top tips on how to prevent your emails from being sent to spam:
Build and clean your email list proactively
Email content is only valuable if the intended recipient actually makes it to them. Therefore, your email list should consist of people who are interested in receiving your email.
Improve your delivery rates by building an email list of interested recipients expecting your email and likely to open and reply to them. When you email someone interested in reading your email, engagement increases, and their email provider places future emails in their inbox. Therefore, building your email list organically is better for you in the long run.
Also, not cleaning your email list of recipients that show no interest in your emails and, therefore don’t open them, lowers engagement and puts your emails at risk of ending up in spam. Other spam traps include bounced emails and graymail. Graymail refers to email that a subscriber opted to receive but doesn’t ever open. Spam filters detect graymail for never receiving any clicks, and if it goes on long enough, these emails end up in junk or spam. Ultimately, it’s better to have a quality email list of engaged recipients than to have a massive email list.
Don’t use spam trigger words
Spam filters have been set up to be triggered by specific words. Using “spammy” words in your subject line or email body will alert the filter that you’re trying to sell something or encourage an action. Some of these trigger words include congratulations, risk-free, great offer, and order now. Believe it or not, even “this is not spam” has been identified as a spam trigger word.
Don’t use deceptive language in your subject line
You also have to be careful about your language in your subject line. It’s common practice for people who receive many emails a day to scan the subject lines of the emails they receive. Some subject lines will catch their eye positively, while some may raise red flags.
Without realizing it, you may be using misleading subject lines that appear you’re tricking someone into opening your email. These deceptive subject lines may be why the recipient will not only refuse to open your email but mark it as spam.
Of course, there are other reasons why your email is ending up in spam, including not having permission to email certain people or having an IP address that’s been used for spam before. Let’s talk more about how to ensure your business emails avoid ending up in spam. If you need help with becoming a successful entrepreneur, feel free to contact us!