When you ask a person what makes a brand memorable and recognizable, their first answer is most commonly related to the brand’s logo or maybe even their tagline. Those kinds of answers are very much correct. Colors in logos and other branding collateral can serve as psychological influences on one’s emotions – dictating the feelings […]

Focusing entirely on profits and growing your business is not the most effective way to achieve success. For your business to reach its full potential, you have to realize that your personal development is also crucial to ensuring your business functions and achieves its potential. When you work on consistently improving yourself, you’re increasing self-awareness […]

Remote working has become prevalent across many sectors due to the pandemic. And even with the world reopening, many organizations have found the benefits of offering their workers the option to work remotely. The last couple of years has also normalized home-based online businesses as more technology becomes available to make online communications and transactions […]