One of the most efficient forms of communication that businesses have nowadays is email. If you’re a new online entrepreneur, you may think that building an email list is not as important as creating content or increasing your number of followers on social media. However, email marketing is still recognized as the best way to connect with customers because consumers find emails more professional and trustworthy. So while social media marketing helps you build brand recognition, email marketing is better for nurturing relationships with existing customers.
With an email list, your audience targeting is more precise, allowing you to target subscribers based on specific demographics or behaviors. Having your own email list also means the ability to personalize emails so you can build more meaningful relationships. Here’s how to build an effective email list for your business:
Drive more traffic to your website
Including a subscription form on your website is a great way to collect email addresses. Subscribe forms are ideal for the checkout or signup process and most effective when they promise the customer a reward, such as the latest offers or future discounts. However, customers completing purchases aren’t your only potential email list subscribers. Get more people to opt-in through your subscribe form by driving more traffic to your website. Use social media ads to target your ideal audience and create engaging content with clear calls to action. Visitors to your website may not be ready to buy anything just yet but they may be interested enough to sign up for your email list to ensure they don’t miss out on any future offerings.
Maintain a healthy list
The success of your email marketing efforts largely depends not on the size of your email list but on the quality. A quality list is characterized by engaged subscribers. A clean list is one that doesn’t contain duplicates and inactive subscribers, which can waste time and resources. A good practice is to send confirmation emails to new subscribers, which verify the validity of their email addresses. Removing inactive subscribers is also crucial to maintaining a clean, high-quality email list. Inactive subscribers hurt you because your emails may be going straight to the trash folder or worse, being marked as spam.
Segment your email list
Even if they’ve signed up to receive your newsletters, your subscribers can still read the first few words of the email’s subject line and instantly feel disconnected because it doesn’t speak directly to them. And they will likely immediately archive the email or send it straight to the trash. This is why targeting marketing is so important because it involves segmentation and customized messaging.
Email list segmentation is a powerful process that allows you to send more relevant content and the right number of emails. When you segment your list by demographic, activity, preference, or behavior, you’re able to create email marketing campaigns that contain content that the recipient will find more attractive because it feels more personal. Segmenting your email list by demographic also helps audiences progress down the funnel so that they’re more likely to convert.
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