The sales funnel is one of the core concepts in modern (digital) marketing. Every business owner out there knows what it means to miss a sale. After weeks of interaction, demos, pitches, charm, and chatter – the prospect drops out of the funnel without making a purchase. There’s always a risk of that, but with […]

If you want to draw interest to your product, service, or company, then you should utilize attraction marketing techniques. Attraction marketing has been around for years, and it involves communication with others in a way they will find appealing or attractive. For example, have you ever spoke to someone in such a way that you […]

For those not acquainted with the term, what is a warm market? A warm market consists of people from your immediate surroundings – family, friends, neighbors, people who you meet or run across every day, and those who you haven’t seen for a while. Many marketers are fearful of talking to this circle of people, […]