As a new home-based business owner, one of the most important things you can do is be authentic. Authenticity is the foundation of building trust with your customers, and it can help set you apart from your competitors. Here are some reasons why authenticity matters as a new home-based business owner: Builds trust Authenticity is […]

One of the most efficient forms of communication that businesses have nowadays is email. If you’re a new online entrepreneur, you may think that building an email list is not as important as creating content or increasing your number of followers on social media. However, email marketing is still recognized as the best way to […]

Are you frustrated that your social media strategy isn’t attracting interactions and gaining leads? Social media engagement is important because it can lead to more opportunities such as word-of-mouth marketing and increased brand loyalty – which translates to more sales. If you’re noticing that you’re not gaining much engagement on your social media posts despite […]