From famine and poverty to the opioid crisis, Artificial Intelligence has been put to great use to help us face many of the gravest problems of our society. And even in business, many tech companies are investing their resources and time into AI-driven software and tools designed to help us with business processes and operations. Some AI uses the data you feed it to tell you more about your customers and prospects, find new clients, and identify better ways to engage them.
Let’s take a look at how AI can improve your lead generation process and propel your business forward.
1. Find New Leads
There are AI systems that help businesses find new leads based on data they have. For example, LinkedIn Sales Navigator is a tool that uses algorithms to find the right leads for your unique profile and helps users engage with them. Siftrock can be integrated with a marketing automation software to find new, highly qualified leads. When someone changes their job, it finds replacement contacts and scans email signatures for new phone numbers. Node mines the connections between places, products, people, and companies on the web to help you determine which people or companies might become your customers.
2. Understand Your Leads Better
AI systems have machine learning at their core, and they use huge amounts of data as their fuel. These systems are better at processing data than humans. It would take a lot of time for a human to analyze huge data sets manually, and AI is not only faster but more precise. For example, software like Netra analyzes visual content from people’s social media to help you understand their consumer interests better.
3. Streamline the Engagement Process
Engaging new leads takes time, and sales reps must devote hours to prospecting to avoid missing out on great opportunities. But with AI, this process can be streamlined because the system can engage with leads in an automated but natural human conversation.
4. Improved Customer Service
We live in a customer-centric world, which means that customer service is prioritized. By employing data analytics, AI can help you personalize your customer service by creating user-friendly experiences for your clients. For example, if there’s a customer with a complaint, AI can provide you possible solutions for the problem. The result? An impeccable, positive customer experience.
5. Higher Conversion Rate
Many AI-based systems use predictive data and intelligent information to generate repeat business. They target existing customers with the best possible campaigns or personalize on-site content to maximize site visitor engagement and attract new customers. Leads who consume your content the most are those who are more likely to convert.
6. Predict Customer Behavior
AI uses datasets to predict customer behaviors and make it easier for you to identify your key audiences and ideal customer profiles. Use the analytics about potential client’s preferences and dislikes to decide what type of messages to send to different groups within your audience.
7. Improve the Quality of Your Sales Pipeline
Thanks to its predictive powers, AI can help you improve the quality of your sales pipeline by telling you which actions will work best. Once you determine the best strategies for selling more, it will result in a more effective and efficient marketing and sales pipeline.
In business (and particularly marketing), AI is still in its infancy. But the truth is that marketers who explore its capabilities and powers will unlock the opportunity to speed up their careers and companies by gaining a competitive advantage thanks to Artificial Intelligence.