Although definitions may vary, generally, a lead is a person who has shown interest in your product or service by sharing their information with you. This can be in many different ways: for example, completing an online survey or filling out a form to get a free ebook.
1. Post landing pages with offers to Facebook
One of the best to lead generation strategies on Facebook is to send your audience directly to landing pages for your offers. Also, make sure your offer has an inviting featured image.
You’ll also need to be sure that it’s clear to the user where you’re sending them. If they’re expecting a blog post and find a form on your page, it could be frustrating.
2. Add links to landing pages in the image captions
This especially applies to your profile picture and cover photo captions. Whether it’s a blog post or a piece of lead gen content, these links are opportunities for your audience to get to know you better. Pictures also have a higher reach than links.
3. Add a call-to-action button
This button can help drive more traffic from your page to your website, where visitors can fill out contact sheets and other forms. Consider taking this strategy a step further by switching up the button and the landing page to match the campaigns you’re currently running.
4. Share video content
Videos usually have a higher reach than regular content. Use videos to help promote lead-generating content, such as offers, courses, events, or similar content. In addition to the CTA, be sure to write a description of the video. Also, remember to mention a verbal CTA in the video to download or register, both at the beginning and at the very end.
5. Use Facebook Live
Facebook Live lets anyone broadcast live from their mobile phone directly to their Facebook page. The best part about these videos is that they can be more spontaneous than standard marketing videos. Facebook Live also gets amazing engagement rates. Facebook’s initial data showed that the audience comments 10X more on Facebook Live than on standard videos.
So start promoting your lead gen offers in a live video.
6. Share the blog posts that generate the most leads
Another way to generate leads is to determine which blog posts generate the most leads and share them on Facebook. The blog post’s topic will intrigue your users to click and read, and then they’ll find a CTA within the blog post, preferably in the first paragraph!
7. Run a giveaway or contest
Contests and giveaways can teach you a lot about your customers, while growing your reach and engagement, driving more traffic, and generating leads. Include a compelling featured image or video, use simple language, and a link to a page where they can fill out a form.
8. Make an event page for your webinar
While you can promote your sign-up form by posting it to your page, another great way to spread the word is by creating a Facebook Event along with a separate registration page on your website. Events are also more visible in the news feed than standard Facebook posts.
9. Ask for feedback on your products
Post a status update to your page asking for input on one of your products and sharing a link to a landing page where people can sign up or download a tool. You’ll get more sign-ups on your website, and your followers will love the chance to share their opinion.
If you need any help increasing your Facebook leads, feel free to contact us!