When owning a business, it is important that you keep in contact with your clients. It is a well-known fact that people who’ve interacted with your business in the past, are likelier to do so again. But to facilitate that client return, you will have to keep them engaged and up to date on whatever offers you may have in stock. People, however, are somewhat reticent with sharing information about themselves, even if it is a simple thing like a phone number or email.
This is where lead magnets come into play. Also known as an opt-in bribe, these lead magnets are nothing more than incentives you offer your customers and other potential buyers in exchange for their contact information. These can take on many forms and are extremely effective as long as they are something that your subscribers like.
Here are several ideas to get you going.
For eCommerce Businesses
These sorts of lead magnets are among the easiest to create and set up because they mostly involve discounts. The way they work is pretty straightforward. You offer a discount or free shipping on the first purchase to anyone willing to share their email or other contact information. To sweeten the deal, you could also consider creating a contest where you offer your subscribers the chance of winning a voucher, gift card, or even good old-fashioned cash.
Authors can also make use of email marketing when trying to promote a new book. Lead magnets are a great way to broaden their email subscriber list by offering them free video workshops on how to perfect their writing. Bloggers can make use of their best, already-existing content as an incentive for new subscribers.
For Fitness Experts and Personal Trainers
Personal trainers can also use lead magnets to extend their reach. One way fitness experts can use them is to offer a solution to an easily-solvable posture or technique mistake. Create a video explaining a mistake people usually make while doing a certain exercise and how to correct it. Offer that video as an incentive in exchange for their email.
You can also offer your viewers a starter pack upon subscription which can include things like downloadable guides, tactical articles, or even free tools. This one is sure to gather you a hefty email list. Or you could even create a video workout series to give your subscribers on submission.
For Travel Bloggers
Travel bloggers who want to increase their audience usually make use of lead magnets by offering people all sorts of exclusive tips on how to travel light, cheap, smart, etc. You can also use social proof to increase the chances of people subscribing to your email list. This social proof usually comes in the form of testimonials or expert opinions that sways potential customers to your side.
For Marketing and Business Consultants
If you give business advice for a living, it could be a great idea to create a short course on something useful for your future clients – something like a copywriting email course, for example. You could also create a template for how to write a proper email, blog post, or video script and offer it as a lead magnet.
These lead magnet ideas presented here are just a few examples that can get you going. The most successful leads are creative and are a reflection of what your own business has to offer. Do not be afraid to experiment and see what works for you.