Digital marketing isn’t an optional form of advertising any longer. While traditional advertising methods still have their place, digital marketing needs to be the powerhouse of your marketing strategy. Understanding exactly what digital marketing is and how to properly implement it is imperative to see an increased ROI for your business.
What is Digital Marketing?
Digital marketing is a buzzword in today’s advertising circles. You won’t hear talk of billboards anymore. What you will encounter are discussions about social media platforms, videography, or retargeting. If these terms are all new to you, then we have some work to do.
Digital marketing, in the most basic sense, is marketing conducted on a digital level, (i.e. phones, tablets, and computers). So, if you haven’t delved into this level of marketing, it’s time to start. This type of advertising is best attacked with a marketing strategy, just like what you’ve done before. Who is my target audience and what are their characteristics? How do I reach them with my message or product? These are the beginnings thoughts of any marketing strategist. Implementing the strategy is where the differences between digital and traditional begin to appear.
Types of Digital Marketing
Now that you know what digital marketing is, let’s go over how you can implement it to access…well, pretty much everyone. Here are the most popular digital marketing mediums:
- Social Media
Social media covers multiple platforms: Facebook, Twitter, LinkedIn, etc. These are your relationship builders. People can easily communicate with you via social media, which makes it possible to develop your brand with conversations. Connect with your audience and use social media as an extension of your customer service. You also need to carve out some time to learn how social media works. Just posting won’t get you more customers. You need to learn how to manage the platform as well as know what your audience wants to see.
Email sounds like the most 90’s era method available to a marketing professional. Shockingly, it’s not. Email has grown along with all the other digital marketing methods into a valuable source for successful brand conversions. It is easily shareable, inexpensive, and an excellent source of information. Many people sign up for emails from companies just to stay informed with sales or events. Emails can also be personalized, making it target the person with his or her name.
- Landing Page
Your landing page is the first thing a consumer sees when they get to your website. You’ve put a great deal of work to get them to this point, so make sure that your landing page isn’t a ho-hum experience. There are multiple methods to ensure that your website shines brightly among the competition. Valuable content, video, and an amazing design are just a few qualities of websites that tend to increase conversions regularly. Consider hiring a web designer if you have little to no experience with handling your website.
There is a myriad of potential digital marketing options. Learning about different avenues can greatly increase your conversion rates. You can also hire a competent digital marketing company to handle all of your marketing. This leaves your available to run your business and allow you to avoid the panic of catching up on your social media posts or updating your site.